Marketing to New Businesses

There are a number of reasons why marketing your products and services to new businesses can allow you to achieve a large amount of success. Every new business that is formed will have a need for a large number of products and services. This need is not mandatory. If they are not able to access to the tools and resources they need, the business cannot succeed in the market. If business owners wish to succeed with their companies, they must find vendors, network, and create business transactions. Perhaps one of the greatest needs of virtually all businesses is capital or funding.

It is also important to note that there are not a large number of opportunities to market your products and services to new businesses. In most cases, once they have paid for a product or service, they will continue to use that service in the future. If your company is not one of the first in line to market to these start up businesses, you will be left by the wayside. Some of the products that are commonly purchased by new businesses are computer equipment, office space, insurance services, loans, and consultants. As we move farther into the Information Age, it has become readly apparent that it is not enough to wait for new businesses to contact your company.

The primary reason for this is because consumers, both individuals and businesses alike, have become more prudent about the ways they shop for products and services. The internet has given them a large amount of independence that was not readily available in the past. The goal of the successful marketer is to offer their products and services to these businesses before they begin looking for them. As you can imagine, this requires you to have rapid access to information that is updated at a near real time basis. There are a number of products and services that businesses need quickly, and they are not going to give you a large amount of time to reach them. If your competitors reach them first, they win, and you lose.

Statistics currently show that well over 2 million businesses are created each year in the Continental United States. It is likely that these statistics do not take into consideration the number of businesses that are being started on the internet. If you are able to market your products and services to new businesses before your competitors, this will allow you to build a relationship with them that will last a long period of time. In most cases, they will not decide to use the services of your competitors unless you have given them a good reason to do so. Once you have sold one product a new business, you are put in a strategic position where you will be able to cross sell products to this business, and they are much more likely to accept it.


Once you have successfully reached a company before your competitors, you will next want to build a strong bond of loyalty and trust. Once you have done this, they will never go to anyone to there business. It is important to put yourself in the position of the business you are marketing to. This is something that many companies fail to do, and as a result, their businesses are not a success. One of the things that all new businesses want the most is to succeed in the market place. Time is a precious resource for them, and they don't have time to spend using the products or services of a company that may not bring them the highest level of service.

The last sentence that you read was important, and it may be in your best interest to go back and reread it again. A business will not risk using the services of a new company if they have already found one that is loyal and offers them a high level of quality for an affordable price. This means that your goal as a marketer to these businesses must be to reach them before they begin looking for vendors, and provide them with the highest amount of customer service once they begin paying you for your services. There are a number of ways you can reach new businesses, and I want to talk about both online and offline businesses.

For offline businesses, you will want to focus on using direct mail. Contrary to popular belief, direct mail is still a powerful method to attract new customers, even in a day and age when email has reached a high level of popularity. To due the issues of spam, even online companies are now beginning to take a second look at direct mail marketing. Perhaps one of the most powerful aspects of direct mail marketing is the fact that it is targeted. To give you an idea of how powerful direct mail marketing is, statistics show that it is a industry that has generated $40 billion. However, it is not enough to simply create a fancy package and send it to businesses. It is likely that your competitors will be doing the same.


One of the secrets to successful direct mail marketing is the use of targeted mailing lists. You need a list that is constantly being updated. It should be a list that provides you with the latest information on new businesses that are being registered in your area. By having such lists, you can reach potential clients before your competitors. When it comes to marketing to new businesses on the internet, and different strategy should be used. Most online business owners own a website. Their products and services are sold through that website. To succeed online, there are a number of things webmasters will need.

Some of these things are SEO, links, and content creation and management services. Other webmasters may need software programs or search engine marketing services. One of the best places to find these new businesses are webmaster forums. By joining these forums and reading the posts that are made consistently, you will find that there are a large number of webmasters seeking various services. By being one of the first people to market your products and services to them, you will tip the odds of success in your favor.